media #1

  Industry 1) How were One Direction formed and how is this reflected in the music video for History? - They auditioned in X-factor and were brought together by Simon Cowell 2) What is vertical integration?  - Vertical Integration is  when a Media Company owns different businesses in the same chain of production and distribution . 3) What is horizontal integration?  - Horizontal Integration is  a Media Company's Ownership of several businesses of the same value . 4) How has technological convergence changed the way audiences consume music videos? 5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? Audience 1) What is the One Direction target audience - demographics and psychographics? - towards the younger audience- teenagers. 2) What audience pleasures are offered by the music video for History? -loyal fans are able to view behind the scenes, bloopers , memori

  1) What are the key conventions of music video? - Music videos typically feature movement – often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality. 2) What is intertextuality? - Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? -Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis) MTV was launched in 1981 as a platform for music videos and the first music channel on television. Programs such as BBC show Top of The Pops also showcased music videos from the charts alongside ‘live’ stage performances.  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? -MTV was launched in 1981 as a