Music video: One Direction - History

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 Industry


1) How were One Direction formed and how is this reflected in the music video for History?
- They auditioned in X-factor and were brought together by Simon Cowell

2) What is vertical integration? 
-Vertical Integration is when a Media Company owns different businesses in the same chain of production and distribution.

3) What is horizontal integration? 
-Horizontal Integration is a Media Company's Ownership of several businesses of the same value.

4) How has technological convergence changed the way audiences consume music videos?

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos?

Audience

1) What is the One Direction target audience - demographics and psychographics?
- towards the younger audience- teenagers.

2) What audience pleasures are offered by the music video for History?
-loyal fans are able to view behind the scenes, bloopers , memories which allows them to feel nostalgic

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

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