Film Industry: I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

 The style of ‘indie’ films is very different to Hollywood blockbusters, as the directors and producers have more creative input – it’s being made in their vision, not in the vision of studio bosses.

2) What is I, Daniel Blake about?
Daniel Blake worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. He crosses paths with a single mother Katie and her two young children. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away. Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives Katie and her two children. It is a drama that has a strong political message about Britain in an age of government austerity

3) Who directed I, Daniel Blake and why is this important?
Ken Loach directed 'I, Daniel Blake'. He’s never had Hollywood success, mainly because he’s never wanted it. He has always directed his films at social realism. Telling stories of ordinary working-class people and their issues. This is important because its not something made up, unrealistic Hollywood drama. It's basing it on real peoples struggles and problems.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
- The film first premiered in Newcastle where it was made to gain local support.
- Ken appeared in BBC questions talking about the film which gave extra credibility
Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.

5) What unusual or creative marketing methods were used to get audiences talking about the film?
-‘I, Daniel Blake’ was projected onto the Houses of Parliament

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The production cost was - around £2 Million and it grossed £11 Million.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
    - Independent films and Hollywood films are much more different independent films have much more unknown casts, lower budgets and different styles. 

8) In your opinion, was I, Daniel Blake a success?
 - The film sold well in Europe, especially France as well as Box Office and it was an award winner so i consider it as a success.





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