Advertising and Marketing: Key conventions (unfinished)

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Denotation: the literal meaning of something
Connotation: the deeper meaning or what is suggested (reading between the lines)




1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention?

- The skittles in the background are representing a rainbow, rainbows represent joy and happiness, depicting that skittles bring exhilaration. 

- The background is a light blue sky with white clouds trying to show skittles as very heavenly and tasty.

- The slogan says 'taste the rainbow', this is an effective slogan  ' taste ' this really puts an effect on the audience by making them crave for skittles.

2) For each convention, write about how it might appeal to a target audience. 

3) What is the USP (unique selling point) for Skittles and how do you know?

-The slogan consits of

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