NHS blood campaign

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 1) What does BAME stand for?

 - Black Aisian minorities 

2) Why is there a need for blood in the BAME community?
 - Only 3% of blood donors are a part of the BAME community 

3) What does this advert want people to do once they've seen it (the 'call to action')?
 - They want more people a part of the BAME community to donate blood 'call to action', is like an encouragement for the community to donate blood.

4) Why is the advert called 'Represent'?
 - It's a representation for the BAME community and the advert represents for them

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous ?
 - Influencers like Doc Brow, Lady Leshur etc, took a part to this advert,k positive influencers who are a part of the BAME community which helps attract more people to watch the advert and even donate blood.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
 - The 3 chairs symbolised, 3%, it makes a link and also because the chair is empty. The chair is empty because not enough people of the BAME community are donating blood.

7) How does the advert match the key conventions of a typical urban music video?

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
 - There were a lot of different roles being played, there were differet age groups,  and disabilities. For example the basketball player who was on a wheelchair, the video consited of many different age groups young and old. 
9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
 - The main op-positional reading to this could be how more women were included than men, not enough people with disabilities were shown it was just one person with a disabilities.

10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
 - The first scene is the camera pointing at the sky with 'REPRESENT' written and it moves to Lady Leshur whos staning on an outside area a balcony of some sort. She begins with her back faced towards the camera and as the songs starts she turns around. Her clothing is somewhat formal she has a tracksuit on. It's a light scenery because shes standing outside and ts daytime. She has red lipstick on, most likely to symbolise blood making a connection to the advert. 

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