Radio: Apple Beats 1 radio CSP case study

-

 1) How have our music listening habits changed since 1960?

AM-FM
Downloadable music
Radio shows broadcasting

2) When did Apple Beats 1 Radio launch and what is it?
- it was launched in 2015

3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
- iTunes is all about media ownership, functioning as both a virtual record store and an efficient digital library for music and other media (movies, TV shows, etc) that you own personally. The software comes pre-installed on all Apple devices, and is available as a free download for non-Apple PCs and mobile devices. iTunes doesn’t require a subscription fee to use.

4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
- To gain more control of the streaming market:  Apple already has a loyal and substantial consumer base through iTunes.  Apple Beats 1 is another method of keeping Apple customers away from competitors such as Spotify, Deezer, Amazon Music etc.

5) Why did Apple choose the three selected DJs for launch? 
- DJs are well-known in the niche music genre and bring an audience and reputation with them.  DJs are recruited for their knowledge and reputation (and are paid a lot to work with Apple.) 

6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services? 
- Beats1 sells itself on the quality of the DJs and in this it is different to Spotify, Deezer and Amazon Music as it allows the audience to develop Personal Relationship (Blumler and Katz) with the DJs. 

7) How does the content of the Julia Adenuga show differ from Radio 1? 
- London DJ from former pirate station Rinse FM - expert on grime music

8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad thing for the music industry?
- Beats 1 demonstrates emerging, future developments in the media and provides an opportunity to study issues linked to ownership, globalisation and convergence.

9) Read the BBC feature on the launch of Apple Beats 1 Radio. Did the industry experts think it would be a success? Why?
- "A rising tide lifts all boats" is the expression, and I think it's good for the radio industry that a tech company so used to changing the way we operate as human beings - with iPads and smart phones - wants to do radio. Having a presenter tell you "this is the next big tune that you need in your life" is so much more engaging and exciting than a streaming device."

10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
- “Beats 1 isn't about radio, it's about music. Most radio stations offer local news, travel, information and entertainment so Apple's new single radio station won't have much of an impact on most of them. People who listen to local radio generally don't listen for the music. However, specialist music stations such as 1Xtra, Kiss, 6 Music (and to an extent, Capital and Radio 1) will be more at risk.” - Roy Martin - managing editor, Radio Today

Audience

1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
- Content exclusive to Beats1 such as Taylor Swift back catalogue (which is not available on Spotify).  Artists sign exclusivity deals with certain online providers.  This does influence what music DJs can play as artists who have signed up to Apple may get preference.

2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?

- Personal relationship-As they could become a fan and develop a relationship with the djs a star guest appearances.

3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples. 
-The audience are listening passively as there are no opportunities to phone-in or speak directly to the artists while they're on-air. However, there is some active listening as listener can actively add songs they hear to their library and playlists.

4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
- Apple beats is aimed at a mass audience because the music has a wide range of genres and has DJs that feature in different genres.


Comments

Post a Comment

Popular posts from this blog

OMO advert analysis

-
Image
 OMO print advert 1) What year was the advert produced? - It was produced in 1955 2)  How were women represented in most adverts in the 1950s? - Women were mostly presented as housewives, they were shown to always be cleaning, cooking, washing etc. 3)  How does the heading message ('OMO makes whites bright') and typography promote the product? - This was a technique used to promote their products to customers, so more people would buy from them. The word "bright" to people indicates freshness, cleanliness etc. So people would go towards a brand that supposedly is making their clothes "brighter". 4)  Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? -The woman is dressed in a very old fashion ways, as this was normal in the 1950s. - She has red lipstick, which was common for producers to use on women in their adverts. Mainly to signal femininity in a woman and some
Read more

statement of intent for media 2-minute film

-
 My two minute short film is called LOOP! Based on a girl who constantly goes through a series of loops to find out all along it was her friend who put it upon her. This will be the 2 minutes of the beginning of the first episode Language characters  - Helya : Persian, 15 year old, female , working class , hemosexual ,   - Arielle : Mixed race, 15 years old , female , working class, heterosexual  Setting and lighting - bedroom setting ,  daylight to signify abnormal nature of the situation - outside area , garden , dark to show time difference Audience - It's targeted towards younger teenagers. I have done this through using young characters, they are wearing vibrant colours, like blue and purple, which is commonly worn by younger teenagers. Arielle has her hair in braids, a trending and modern hairstyle. Helya has her hair in a messy curly bun which is also a hairstyle worn a lot by younger generations. The narrative focuses on the dilemma that majority young teenagers face within
Read more

Doctor Who: Industry and Audience blog tasks

-
  1) Who is the target audience for Doctor Who? Has it changed since 1963? -  The target audience masses from (12-40), which has really changed since 1963 and has a large increase in viewers. 2) What  audience psychographic groups  might particularly enjoy Doctor Who? - Age - probably much older/ retired people. Even older teenagers, because of Susan. - Genger - Now as the time is passing more of both males and females are watching.  - Race/ ethnicity - I don't think this one is specific because they now include more o f a diverse cast. 3) What audience pleasures are offered by An Unearthly Child? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Personal Identity: Being able to relate to the characters, for example teenage audience that relates to Susan. She's quite rebellious and strange. Personal Relationships: Social interaction, loyal fans, Parents/guardians concerned with Susan's wellfare, younger teens concerned for Susan. Diversion (Escapis
Read more