Newspapers: Daily Mirror - Language and Audience

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 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: title block of the newspaper
Pug: something to catch readers eye
Splash Head: lead story
Slogan: sums up ethos of newspaper
Dateline: the date the newspaper was published 
Kicker: story at top of paper to draw interest in content
Byline: gives name of article writer
Standfirst: introductory paragraph usually bold

2) How much does a copy of the Daily Mirror cost? (Note: the current cost is different to the CSP edition - I recommend learning both).
- 90p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the stories are about.

-Kate & Harry -
-MMR Vaccine

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

-Because it is about celebrity drama and controversial topics

5) What is the balance on the Daily Mirror front page between images, headlines and text?
Much more images and headlines which take up more space than text do

-Much more images and headlines which take up more space than text do
Audience

1) What is the target audience for the Daily Mirror?
-The Daily Mirror audience is older with almost half the audience aged 65+
-Left-wing socialists

2) Why does the Mirror front page story appeal to the Daily Mirror audience?
-it has bright red colours and colloquial language

4) Why are print newspapers generally read by older audiences?
-Because they are less experienced with technology

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?    
-Paparazzi shot, large text and headings/subheadings

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