Music video: Arctic Monkeys - I Bet You Look Good On The Dancefloor

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1) How did the Arctic Monkeys first achieve success and build up their fanbase?
- They were one of the first bands to come to the public’s attention due to the internet, heralding a new way that bands are produced and marketed.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?
P2P stands for peer to peer and this causes huge problems because there music wouldn't of been heard to the audience.
3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?


Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
-Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
- diversion - the song is upbeat and fast-paced. 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
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4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?
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5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?
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